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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

Your plan should clearly state your goals for your company as well as your strategy for achieving them. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Create An Online Presence . Conclusion .

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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. Cosmeceutical opportunity.

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Why You Should Be Using Targeted Ads Before Your Trade Show 

Trade Show Booth Companies - Trade Group

Pre-event marketing is the ace up your sleeve to boost your event ROI. Another important attribute you need to consider is identifying and reaching out to your audience through social media platforms, Google Ads, and email marketing; think about it as you’re essentially warming up your leads. That’s for sure.

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Unboxing Experience: How Packaging Influences Customer Loyalty

RetailMinded

Nonetheless, make sure that the packaging that you’ll use is in line with your brand’s design philosophy and marketing strategy. Encourage customers to talk about their unboxing experience on social media or to leave a review of the product on the shop site. Personalize the packaging.