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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

Your plan should clearly state your goals for your company as well as your strategy for achieving them. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Create An Online Presence . Conclusion .

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology is run as a standalone brand, with its own brand manager. It marks the company’s first foray into private label.

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Why You Should Be Using Targeted Ads Before Your Trade Show 

Trade Show Booth Companies - Trade Group

Another important attribute you need to consider is identifying and reaching out to your audience through social media platforms, Google Ads, and email marketing; think about it as you’re essentially warming up your leads. Beyond the Booth Let’s talk about the strategy beyond your booth. That’s for sure.

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Unboxing Experience: How Packaging Influences Customer Loyalty

RetailMinded

Nonetheless, make sure that the packaging that you’ll use is in line with your brand’s design philosophy and marketing strategy. Encourage customers to talk about their unboxing experience on social media or to leave a review of the product on the shop site. Personalize the packaging. Include a clear call-to-action.