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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

After you have organized your thoughts, the following line of action is to devise a working business plan. Your plan should clearly state your goals for your company as well as your strategy for achieving them. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Conclusion .

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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. Adore Beauty founder Kate Morris said the decision to launch a skincare line was based on data. Viviology is run as a standalone brand, with its own brand manager.

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Unboxing Experience: How Packaging Influences Customer Loyalty

RetailMinded

Nonetheless, make sure that the packaging that you’ll use is in line with your brand’s design philosophy and marketing strategy. Encourage customers to talk about their unboxing experience on social media or to leave a review of the product on the shop site. Personalize the packaging.