Brand Management, Color, Social Media and Strategy

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

Social Media

Social Media Apparel Color Texture

Unboxing Experience: How Packaging Influences Customer Loyalty

RetailMinded

NOVEMBER 9, 2023

Use bright colors, eye-catching graphics, and unique designs to create a memorable unboxing experience. Nonetheless, make sure that the packaging that you’ll use is in line with your brand’s design philosophy and marketing strategy. This can help to increase brand awareness and generate new leads for your brand.

Social Media

Social Media Gifts Color Design

Create Retail Today

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Unboxing Experience: How Packaging Influences Customer Loyalty

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