Remove Brand Management Remove Engagement Remove Social Media Remove Strategy
article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
article thumbnail

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We

article thumbnail

Why You Should Be Using Targeted Ads Before Your Trade Show 

Trade Show Booth Companies - Trade Group

Another important attribute you need to consider is identifying and reaching out to your audience through social media platforms, Google Ads, and email marketing; think about it as you’re essentially warming up your leads. Beyond the Booth Let’s talk about the strategy beyond your booth. That’s for sure.