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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
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Proximity retailing and current retail environmental paradoxes

Retail Focus

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

Inada said that the brand has conducted several surveys to gauge the understanding of the brand among local Singaporeans, and found out that while many had great memories of the brand when they were much younger, they had lost touch as they got older.

Reimagine 130
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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

“Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We

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Why You Should Be Using Targeted Ads Before Your Trade Show 

Trade Show Booth Companies - Trade Group

Another important attribute you need to consider is identifying and reaching out to your audience through social media platforms, Google Ads, and email marketing; think about it as you’re essentially warming up your leads. You do not want to be the second part. That’s for sure. The result?

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Red Dot Award: Brands & Communication Design 2021

Design Wanted

The social media campaign by ANO TV-Novosti and RT Creative Lab from Russia uses visual art , interactive formats and 3D animations to build engaging narratives – some told from the first-hand experience. Minna Bank won the top distinction in the Brands section “Red Dot: Brand of the Year” – © Red Dot Award.

Design 52