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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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Proximity retailing and current retail environmental paradoxes

Retail Focus

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. Over the past few years, the retail sector has experienced several disparities.

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All about Viviology, Adore Beauty’s long awaited move into private label

Inside Retail

“Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology will be marketed to all genders, Morris said, as men demonstrate increasing engagement with the skincare category. “We

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Experiential Activations: The Return

Trade Show Booth Companies - Trade Group

In March 2021, WHP Global, a brand management company, acquired a controlling interest in Tru Kids. Today, we don’t even raise an eyebrow at this concept because we’re deeply immersed in the experience economy. Some possibilities include: Attendance – Collecting attendance records highlights interactions with your brand.