Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

JUNE 1, 2022

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. Adore Beauty founder Kate Morris said the decision to launch a skincare line was based on data. Viviology is run as a standalone brand, with its own brand manager.

Social Media 182

Social Media Engagement Line Strategy 182

Trade Show Booth Companies - Trade Group

DECEMBER 21, 2021

In March 2021, WHP Global, a brand management company, acquired a controlling interest in Tru Kids. Pop-up restaurants, TopGolf, immersive activations, Build-A-Bear, and much, much more are examples of engagement as the primary motivator for an economic transaction. By the middle of 2018, the final U.S. stores closed.

Social Media 52

Social Media Shopping Other Brand Management 52