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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Recommendations for Luxury Brands A strategic and thoughtful approach is needed to integrate digital and physical realms – known as phygitalisation – in the rapidly evolving landscape of luxury retail. Sustainability as a Core Value : Digital strategies must align with sustainable practices, a growing concern among luxury consumers.

Balance 147
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Retail appointments for the week

Inside Retail

Williams names retail general manager. Williams has appointed Steven Woolley as its new general manager for retail. Working at the global Adidas headquarters in Germany, Woolley led the Retail Operations 2025 strategy cycle of the company, redefining retail and omnichannel operating models and customer journeys.

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Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. They are available in-clinic and through the online Fayshell shop.

Curate 246
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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

Rather than Nike Live’s focus on mobile shopping and two-week merchandise rotation, the Well Collective stores will instead aspire to help customers across five key pillars: movement, mindfulness, nutrition, rest, and connection. Adelaide’s Rundle Mall recently hosted the largest yoga session in an Australian shopping precinct, for example.

Marketing 130
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Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Inside Retail

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. We have ways of managing costs, inventory purchases, and so on.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

The spaces must be designed to ensure customers have an enjoyable and hassle-free shopping experience. . Your plan should clearly state your goals for your company as well as your strategy for achieving them. Brand Your Business. The primary purpose of retail stores is to stock and sell products to consumers.