Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

Social Media 246

Social Media Apparel Color Texture 246

Inside Retail

JUNE 1, 2022

Our private-label strategy is one of identifying gaps or opportunities in categories that we know well, and is based on data collected from our deeply engaged community.”. Viviology is run as a standalone brand, with its own brand manager. It marks the company’s first foray into private label.

Social Media 182

Social Media Engagement Line Strategy 182

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130

Marketing Engagement Space Brand Management 130

Retail Focus

MARCH 3, 2023

Due to the boom registered by online commerce in the last couple of years, retail stores had to rethink their customer strategy. Through the window display, a store can communicate a wide range of messages, like the type of products available, discounts, the general atmosphere, or present the brand.

Display 130

Display Visual Merchandising Light Merchandising 130

Retail Focus

JULY 5, 2022

Your plan should clearly state your goals for your company as well as your strategy for achieving them. Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically.

Retail Design 227

Retail Design Social Media Design Interior Design 227

Trade Show Booth Companies - Trade Group

MARCH 29, 2024

Beyond the Booth Let’s talk about the strategy beyond your booth. Another prime example of this strategy is imagine you’re a tech startup specializing in eco-friendly packaging solutions. You can get there using these strategies. It’s like sending a personalized invitation to exactly the right people.

Advertising 52

Advertising Strategy Social Media Marketing 52

Retail Focus

AUGUST 10, 2023

Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.

Expansion 130

Expansion Balance Boutique Curate 130

Inside Retail

SEPTEMBER 6, 2022

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. We have ways of managing costs, inventory purchases, and so on.

Management 130

Management Planning Shopping Line 130

Inside Retail

MAY 25, 2023

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. Celebrities such as Drake, Rihanna and Daniel Craig have been known to wear – and be seen wearing – the coats.

Expansion 130

Expansion Planning Fashion Boutique 130

Inside Retail

DECEMBER 4, 2022

This pop-up is part of a series of immersive global events from New York to Hong Kong, and beyond,” Kathryn Taylor, senior marketing manager for Jebsen Wines and Spirits, told Inside Retail. Mannie Ma, brand manager for Courvoisier reiterated the importance of the Hong Kong market to the cognac brand.

Marketing 130

Marketing Art Consumer Light 130

Inside Retail

APRIL 5, 2022

SK: There’s no doubt that online is a major contributor to our business, and one that we will continue to champion strongly, just like our bricks-and-mortar strategy. It’s so common that retail teams get operationally focused – be it through stock or the management of that whole process. They really work hand-in-hand for us.

Marketing 130

Marketing Planning Space Engagement 130

Retail Insider

SEPTEMBER 1, 2021

One of the pioneering firms who built a business around acquiring top-selling brands on Amazon and rapidly scaling them is now driving growth from other areas having found the market becoming increasingly saturated with competitors. We’ve now got 20% of our revenues coming from DTC (direct to consumer) from branded websites.

Art 98

Art Brand Management Marketing Strategy 98

RetailMinded

NOVEMBER 9, 2023

Nonetheless, make sure that the packaging that you’ll use is in line with your brand’s design philosophy and marketing strategy. In addition to the tips mentioned above, brand owners should consider personalizing the packaging and including a call to action as well. Personalize the packaging.

Social Media 52

Social Media Gifts Color Design 52

Quarter 20

AUGUST 9, 2019

Community Retail Brand Building. Really as a brand manager or someone charged with the development of your retail design strategy, you're going to be able to fill in these blanks better than any outside source (other than your customers themselves). Brand Strategy for Your Retail Design.

Retail Space 52

Retail Space Space Outdoor Promotion 52

Retail Focus

OCTOBER 10, 2023

Brands must continuously find new ways to connect with customers and present their offerings in relevant ways. Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. What can brand and retail managers learn?

Engagement 147

Engagement Harmony Strategy Management 147