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Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. They are available in-clinic and through the online Fayshell shop.

Curate 246
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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

Rather than Nike Live’s focus on mobile shopping and two-week merchandise rotation, the Well Collective stores will instead aspire to help customers across five key pillars: movement, mindfulness, nutrition, rest, and connection. Adelaide’s Rundle Mall recently hosted the largest yoga session in an Australian shopping precinct, for example.

Marketing 130
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Retail appointments for the week

Inside Retail

Working at the global Adidas headquarters in Germany, Woolley led the Retail Operations 2025 strategy cycle of the company, redefining retail and omnichannel operating models and customer journeys. Singapore-based online marketplace Carousell has appointed Kevin Huang as its new managing director for its Hong Kong operations.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? A lot of these pieces – click-and-collect, or store-to-door – really enhance her store experience and allow her to shop with ease. How mature would you say your online offering is today?

Marketing 130
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Retail Spaces That Build Community

Quarter 20

These new layouts must make the physical shopping experience either distinct or preferential in comparison to the easy and quick online checkout. Many of us recognize Lululemon as a stand out brand that. fully embrace the concept of a retail community in their spaces. Community Retail Brand Building. What is your purpose?

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From Pop-Up Stores to Seamless Experiences

Retail Focus

Brands must continuously find new ways to connect with customers and present their offerings in relevant ways. Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. Brands that fail to provide such experiences risk customer apathy and disengagement.