Retail Focus

OCTOBER 10, 2023

Brands must continuously find new ways to connect with customers and present their offerings in relevant ways. Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. Brands that fail to provide such experiences risk customer apathy and disengagement.

Engagement 147

Engagement Harmony Strategy Management 147

Retail Focus

NOVEMBER 28, 2022

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels.

Management 246

Management Shopping Strategy Brand Management 246

Inside Retail

JUNE 18, 2023

Rather than Nike Live’s focus on mobile shopping and two-week merchandise rotation, the Well Collective stores will instead aspire to help customers across five key pillars: movement, mindfulness, nutrition, rest, and connection. Adelaide’s Rundle Mall recently hosted the largest yoga session in an Australian shopping precinct, for example.

Marketing 130

Marketing Engagement Space Brand Management 130

Retail Focus

JANUARY 5, 2024

Luxury brands must manage this amalgamation of technology and traditional retail to create an experience that satisfies their discerning clientele. To effectively manage this transition , several key strategies should be considered: Integrate, Don’t Replace : The key is to use technology as an enhancer, not a replacement.

Balance 147

Balance Strategy Management Reimagine 147

Inside Retail

AUGUST 5, 2021

Working at the global Adidas headquarters in Germany, Woolley led the Retail Operations 2025 strategy cycle of the company, redefining retail and omnichannel operating models and customer journeys. Singapore-based online marketplace Carousell has appointed Kevin Huang as its new managing director for its Hong Kong operations.

Management 130

Management Brand Management Strategy Architecture 130

Inside Retail

APRIL 5, 2022

She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? How mature would you say your online offering is today?

Marketing 130

Marketing Planning Space Engagement 130

Quarter 20

AUGUST 9, 2019

These new layouts must make the physical shopping experience either distinct or preferential in comparison to the easy and quick online checkout. Community Retail Brand Building. There are however, a few central themes we can see in community building around brand experiences. Brand Strategy for Your Retail Design.

Retail Space 52

Retail Space Space Outdoor Promotion 52