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Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

In an urban setting, “proximity” goes back to its golden age because customers find it more practical and suitable for shopping around the corner. Clients will be more likely to shop in a more convenient way and with less hassle. There are several actions that small-town shop owners can take to revive their businesses.

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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

Rather than Nike Live’s focus on mobile shopping and two-week merchandise rotation, the Well Collective stores will instead aspire to help customers across five key pillars: movement, mindfulness, nutrition, rest, and connection. trillion, so it’s not a surprise that many brands are looking to play in this space,” Zoppos said.

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What LVLY, Camilla, Koko Black and Mrs. Fields are doing this Mother’s Day

Inside Retail

Following some lonely pandemic years, the brand is expecting Mother’s Day to be a big one. “We We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail.

Boutique 130
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Analysis: What’s changed since the Farfetch-YNAP deal was first announced

Inside Retail

However, it appears that while the luxury goods group was adept at selling its own brands, managing the technology and logistics of an e-commerce platform like Yoox Net-a-Porter was a different matter. Richemont first purchased Net-a-Porter in 2010 for approximately US$550 million, before merging it with Yoox.

Fashion 246
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic 244
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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

This was following a business transfer from Kimly Group, one of the largest traditional coffee shop operators in Singapore. The brand’s first rebranded store opened its doors on the 18th of May in Serangoon Nex shopping mall. It is now part of the F&B portfolio under Muginoho Global Pte Ltd, franchiser of Beard Papa.

Reimagine 130