How Nike is tapping into the US$1.5 trillion wellness market
Inside Retail
JUNE 18, 2023
Rather than Nike Live’s focus on mobile shopping and two-week merchandise rotation, the Well Collective stores will instead aspire to help customers across five key pillars: movement, mindfulness, nutrition, rest, and connection. Adelaide’s Rundle Mall recently hosted the largest yoga session in an Australian shopping precinct, for example.
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