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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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Why Deciem is debunking clean beauty

Inside Retail

The rise of “clean beauty” in recent years, which has sparked an influx of “natural” and “vegan” products, is a trend that shows no sign of slowing down. In fact, the global clean beauty market is expected to reach US$11558.5 Kilner said it was Deciem’s duty to start a wider conversation on the meaning of clean beauty.

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Is inflation driving up demand for affordable makeup products and dupes?

Inside Retail

The beauty industry has long been a domain where premium and affordable brands coexist, each catering to different customer segments. However, recent research from Mintel suggests that in the US, there is a subtle and evolving perception of value among beauty consumers.

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What does the TGA’s health influencer ‘ban’ mean for business?

Inside Retail

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. The post What does the TGA’s health influencer ‘ban’ mean for business? Short-term pain for long-term gain.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry. per cent of total beauty industry ventures.

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How beauty brands are powering growth on Tiktok

Inside Retail

While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Campaigns aren’t the only ingredient in e.l.f.’s

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Why cosmetics-maker Atelier is launching ‘shark tank’ for beauty brands

Inside Retail

Australian beauty manufacturing network Atelier is giving one creative the opportunity to launch their own beauty, health or wellness brand through its ‘Meet Your Future’ campaign. The goal, according to Atelier founder Nick Benson, is to foster and give back to the beauty creator community in Australia. “We