Beauty and Health Concept Engagement Social Media 
Inside Retail
OCTOBER 12, 2023
This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.
Inside Retail
MARCH 13, 2022
From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. Nature’s Way engaged around 100 influencers in the last six months, stated the report, while Swisse worked with 76.
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Inside Retail
AUGUST 30, 2021
While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Campaigns aren’t the only ingredient in e.l.f.’s
Retail Focus
FEBRUARY 9, 2023
This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats.
Inside Retail
JUNE 1, 2022
After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. It was developed in collaboration with Melbourne-based dermal therapist James Vivian, and is available on Adore Beauty, as well as through a standalone website.
Inside Retail
SEPTEMBER 15, 2021
Here, we chat with Dolan about the development process behind her products, the business’ future plans and the rise in female entrepreneurs aiming to break the silence around women’s health. How did you come up with the concept for it? This isn’t the best recipe for improvement in women’s health. You’re not alone there.
Inside Retail
MAY 9, 2022
The innovative retail concept is exclusive to China Duty Free (CDF) in Hainan – one of the most popular duty-free shopping destinations in China since the pandemic, due to Hong Kong’s strict quarantine restrictions. At the core of these strategies are communities where people are talking about the brand 24/7.
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