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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.

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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. As Bertha explained, Liquid Death sticks out in the market for a number of reasons, from its unique packaging to its ability to focus on sustainability.

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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. IR : Can you discuss your social media strategy? KS: In my own life, I’m not a social media-active person. But running a business is completely different.

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The power of Invisible PR in retail

Inside Retail

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. Implementing strategies around Invisible PR requires a comprehensive approach that breaks down internal barriers.

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Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

Most online retailing by itself is unprofitable, especially in apparel, according to Walker. So, he feels that Wilson’s strategy of having a few physical locations will lead to higher average sales and profitability. He feels the biggest challenge that the brand will face in the US market is its lack of physical stores. “The

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Earlier this month, popular US-based intimates brand Parade was acquired by Ariela & Associates International (AAI), a global manufacturer of branded and private-label apparel. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

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How Australian activewear brand CSB is building community offline

Inside Retail

The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. The report also predicted that the industry will have a compound annual growth rate of 6 per cent until 2025, forecasting the sportswear market in Australia to reach $11.7 billion market, $4.3

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