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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

Childrenswear is [also] something we’re looking at and we have recently acquired a small childrenswear brand to help with that strategy,” Facioni said. Like many retailers, General Pants is building a multichannel strategy encompassing in-store and internet sales and Facioni called this mix critical to business success. Download here.

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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

By that, I mean, there’s a fandom around Liquid Death that’s actually more synonymous with your favorite band and we see that translate when you look at our apparel and merchandise sales.” Bertha noted, “At least on Liquid Death’s side, that ad is our highest viewed on our socials.

Strategy 130
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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

IR : Can you discuss your social media strategy? KS: In my own life, I’m not a social media-active person. I think a modern business necessitates you to have a social media presence because that’s how people discover you and find out what’s happening. But running a business is completely different.

Apparel 130
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The power of Invisible PR in retail

Inside Retail

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. Implementing strategies around Invisible PR requires a comprehensive approach that breaks down internal barriers.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

As I listened to customer feedback, I made a strategic shift, pivoting the company towards apparel, and that’s when sales really took off! IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. I had zero mentors to learn from.

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Three key trends in retail strategy for 2023

Inside Retail

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And for the year ahead, these brands need to pay attention and set future-focused strategies. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

Strategy 147
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What brands can learn from Banana Republic’s successful comeback

Inside Retail

While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era. Building a legacy with a lifestyle brand Now, Banana Republic is diversifying its portfolio with other product segments beyond apparel and accessories.