Comfort and compression: Skims brings innovation to men’s apparel
Inside Retail
OCTOBER 30, 2023
Last week, multi-franchise mogul Kim Kardashian announced the latest addition to Skims, her shapewear and apparel line, with the launch of a new product range dubbed S k ims Men. In addition to the expansion of the menswear market, there is also a growing demand for innovation within the men’s underwear industry.
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