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Comfort and compression: Skims brings innovation to men’s apparel

Inside Retail

Last week, multi-franchise mogul Kim Kardashian announced the latest addition to Skims, her shapewear and apparel line, with the launch of a new product range dubbed S k ims Men. In addition to the expansion of the menswear market, there is also a growing demand for innovation within the men’s underwear industry.

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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. It was valued at US$200 million in 2022.

Marketing 259
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From moto to marathons: What’s next for performance apparel brand Sa1nt

Inside Retail

With the launch of SA1NT Layers, Former 2XU owner Aidan Clarke has gone back to his roots, with a renewed focus on performance and recovery sportswear apparel. We have evolved our moto jeans and fabrics no less than six times, and this obsession to set the standard and keep raising the bar is now driving us to stand out in sports apparel.

Apparel 264
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Australian Fashion Council unveils trademark for Aussie apparel

Inside Retail

A multi-channel promotional campaign and consumer website will launch in August. The post Australian Fashion Council unveils trademark for Aussie apparel appeared first on Inside Retail. Brands can apply to use the trademark online.

Apparel 279
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Apparel sales drive Redbubble revenue in latest half

Inside Retail

Online marketplace Redbubble says strong apparel sales across both of its marketplaces delivered a solid result in the first half. The business’ custom apparel design platform, Teerepublic, delivered double-digit MPR despite what it described as macroeconomic headwinds. million after momentum improved in the second quarter.

Apparel 130
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Why retail giants like Walmart are tapping into the booming pet-care market

Inside Retail

Walmart and Petco are just the latest examples of a trend among both specialised pet care retailers like Petco and Chewy, and mass-market retailers such as Kohl’s, and Lowe’s, of expanding pet care services and product ranges to meet the needs of an increasingly pet-centred society. The pet perfume market alone was estimated to be worth US$1.4

Marketing 264
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Fashion’s balancing act: Right product, market, timing and price

Inside Retail

In an ever-evolving and rapidly changing world of fashion, staying relevant and profitable by offering the most on-point fashion collections is one of the biggest challenges for the apparel industry. Centric Visual Boards is a world-class visually interactive workspace that merges data and images from any business system in real-time.

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