Why General Pants is looking to stores, social media to grow in 2023
Inside Retail
MARCH 22, 2023
He expects the impact to be different across consumer groups, but he’s confident it won’t affect the target General Pants customer group too much, saying they tend to be mortgage-free and fully employed. Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth.
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