Remove Apparel Remove Consumer Remove Marketing Remove Social Media
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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

He expects the impact to be different across consumer groups, but he’s confident it won’t affect the target General Pants customer group too much, saying they tend to be mortgage-free and fully employed. Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth.

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China stitches up Western apparel makers for quality issues

Inside Retail

All eyes are on Canadian athletic apparel brand Lululemon, after it was fined for selling poor quality down-feather vests in China. The high-end yoga wear maker was fined more than 81,000 RMB ($16,700) and had US$3,500 of illegal income confiscated by the Beijing Xicheng District Market Supervision Bureau for its subpar products.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Apparel, beauty, health and wellness were the biggest beneficiaries at that time. trillion ($1.9

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Peloton disrupted fitness once. Can it leverage TikTok to do it again?

Inside Retail

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. But what about home workout products? The #TikTokFitness Powered by Peloton hub will be available in the US, UK, and Canada.

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Beware the Wolf in Sheep’s Clothing: FTC Takes Action Against Apparel Retailer Who Bragged He Could Rip Off Consumers by Ripping Out Made in China Tags

Hunton Andrews Kurth

The FTC continues its pursuit of deceptive Made in USA claims, this time with allegations that company Lions Not Sheep and its owner, Sean Whalen, marketed apparel as being “Made in USA,” “Made in America,” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET” when in fact the products were made in China.

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Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products.

Consumer 130
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Aussies are lagging in affiliate marketing uptake – that’s about to change

Inside Retail

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US.

Marketing 264