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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. It was valued at US$200 million in 2022.

Marketing 259
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Asics plans giant strides in “cutthroat” Indian market

Inside Retail

It’s a relatively new entrant to the market, compared to other brands such as Nike and Puma, but it’s got plans to fast-track its presence in the region. The brand currently has 74 stores in the country, and there are plans to expand the network further. “We

Planning 130
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Reebok Pacific GM talks new Chadstone store and growth plans down under

Inside Retail

Ashley Sampson: Reebok has been in this market for many years, and has operated under different entities. What we’ve seen since this handover is a period of exponential growth across our direct-to-consumer (DTC) channels, as well as with our wholesale distribution. It’s also about connecting with our consumers more often.

Planning 246
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Why retail giants like Walmart are tapping into the booming pet-care market

Inside Retail

The pet centre will also have a small amount of retail space, where Walmart plans to sell its own private-label pet care brands. This shift in mindset has created significant demand for fashionable pet apparel and accessories that not only meet pets’ needs but also reflect the personal style of their owners.”

Marketing 264
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Can Allbirds make a comeback with a new CEO and transformation plan?

Inside Retail

Sustainable, direct-to-consumer fashion brand Allbirds promised to revolutionise the retail industry with stylish, comfortable, and environmentally-conscious footwear designs. However, it appears that this once-high-flying DTC brand has flown a bit too close to the sun and has certainly not performed according to expectations.

Planning 130
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China stitches up Western apparel makers for quality issues

Inside Retail

All eyes are on Canadian athletic apparel brand Lululemon, after it was fined for selling poor quality down-feather vests in China. The high-end yoga wear maker was fined more than 81,000 RMB ($16,700) and had US$3,500 of illegal income confiscated by the Beijing Xicheng District Market Supervision Bureau for its subpar products.

Apparel 130
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Lululemon hits its stride in Asia amid ambitious global growth plans

Inside Retail

Demand for contemporary gym apparel and activewear is growing in the APAC region, and health is more important than ever before. Business Market Insights research shows that the athleisure market in APAC is expected to grow from US$122.77 million in 2021 to US$247.48 million by 2028, reflecting a CAGR of 10.5 billion to US$12.5

Planning 130