article thumbnail

American Apparel set for Australian comeback

Inside Retail

American Apparel is relaunching in Australia and expanding into New Zealand, releasing its new season range online online. “We will also be bringing our newest collections and styles of American Apparel to those markets and will be supporting the brand with our Craft the Culture campaign. .

Apparel 273
article thumbnail

Apparel label The Upside partners with pilates chain in sustainable collection

Inside Retail

Apparel brand The Upside has partnered with fitness franchise Strong Pilates to launch a sustainable activewear collection. The post Apparel label The Upside partners with pilates chain in sustainable collection appeared first on Inside Retail Australia.

Apparel 263
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mountain bike apparel startup debuts sustainable clothing range

Inside Retail

Mountain bike apparel startup, Norman, has unveiled its first range of sustainable and ethically-produced clothing that combines “support and utility with a modern minimalist aesthetic”. Norman’s sustainable bike apparel range is available at SRP between $89.95

Apparel 264
article thumbnail

What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. It was valued at US$200 million in 2022.

Marketing 259
article thumbnail

US marine apparel label Smallwoods ventures into Australia with QMC

Inside Retail

US marine apparel label Smallwoods Yachtwear has partnered with Quality Marine Clothing (QMC) to roll out into the Asia Pacific region. The collaboration aims to capitalise on the respective strengths of both companies and expand their reach in the marine clothing market. We take immense pride in representing them in our region.”

Apparel 130
article thumbnail

TaylorMade teams up with Tiger Woods to launch new apparel brand Sun Day Red

Inside Retail

Tiger Woods will be sporting a new look when he makes his 2024 season debut this week after he announced on Monday that he has teamed up with TaylorMade to launch a new apparel and footwear brand named Sun Day Red. Over time, Sun Day Red will expand in key markets outside of North America and include footwear, women and kids’ lines.

Apparel 130
article thumbnail

Australian Fashion Council unveils trademark for Aussie apparel

Inside Retail

The post Australian Fashion Council unveils trademark for Aussie apparel appeared first on Inside Retail. A multi-channel promotional campaign and consumer website will launch in August. Brands can apply to use the trademark online.

Apparel 279