Retail Focus

DECEMBER 14, 2023

billion times (more if you include #tiktokmademebuythis), on diverse promoted products, it’s a clever marketing ploy that has woken many retailers and etailers to the potential of TikTok as an advertising platform. The learning phase Almost all social media platforms have a learning phase for advertising. Viewed more than 77.4

Advertising 147

Advertising Strategy Social Media Engagement 147

Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Merging conversational commerce with their core values is really the key to engaging in a very authentic way with Gen Z,” stated Pelot.

Strategy 264

Strategy Engagement Marketing Outdoor 264

Contra

NOVEMBER 4, 2022

Whether or not these places change their usage or remain empty, one excellent way to make the most of this shift in main street habits is to invest into empty building advertising. This unique marketing ploy got a lot of media coverage and is a great example of empty office advertising. The Future of Main Street.

Advertising 52

Advertising Space Display Pattern 52

Inside Retail

APRIL 13, 2024

From a variety of footage shared on social media, mall management was quick to respond to the emergency. Alarms sounded, and digital advertising boards displayed messages urging people to evacuate the centre as the attacker progressed through the centre on multiple floors.

Social Media 260

Social Media Advertising Shopping Boutique 260

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates.

Customer Retention 275

Customer Retention Social Media Curate Advertising 275

Retail Focus

JULY 26, 2023

Assistants such as Brand24, Google Alerts and others will be able to help you manage your brand reputation and track key points. Content Management A lot of attention and effort should be devoted to quality and competent work with content. To do this, they use content that can ensure user engagement.

Promotion 130

Promotion Advertising Flow Form 130

Inside Retail

OCTOBER 1, 2023

Artificial Intelligence (AI) has evolved from just a concept to many into a tangible, essential tool for businesses to improve engagement and optimise efficiency. Amie Larter of Inside Retail talked with Karlie Taylor, marketing manager at unified commerce platform Shopline, for this month’s Retail Untangled podcast series.

Advertising 290

Advertising Social Media Perspective Marketing 290

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. Consumers also want brands to spend more on their loyalty offering and less on Facebook advertising, a recent survey has revealed.

Engagement 237

Engagement Consumer Customer Engagement Strategy 237

Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. Superdry Australia and New Zealand general manager Alastair Davies said that he was thrilled to be the first fashion brand in Australia to leverage the power of a 3D billboard. “At

Social Media 130

Social Media Advertising Fashion Apparel 130

Inside Retail

SEPTEMBER 9, 2021

Customers are already getting used to adopting digital technology to manage their health, whether it be the government’s Medicare app, the MedAdvisor app for prescription management, or retailer apps like Chemist Warehouse’s Health @ Your Fingertips or Amcal’s health management app.

Promotion 229

Promotion Line Advertising Management 229

Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

Advertising 211

Advertising Social Media Flow Engagement 211

Retail Focus

OCTOBER 18, 2023

Using tools like SalonBiz booking software enhances efficiency in scheduling appointments and managing client records with ease. Cross-promotion helps to engage a new base of customers without massive advertising costs. Also, consider offering packages that combine different services at a discounted rate.

Interior Design 130

Interior Design Promotion Social Media Interior 130

Inside Retail

JULY 7, 2022

The board will advise the group on matters of internal policy, advocacy positions, commercial and partnering decisions, and in the engagement and empowerment of the Indigenous community. An independent panel found that the business didn’t engage with the communities, and prioritised commercial interests over that of the public.

Gifts 130

Gifts Expansion Advertising Social Media 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. Creating cohesive customer experiences.

Customer Retention 195

Customer Retention Engagement Advertising Consumer 195

Retail Focus

NOVEMBER 22, 2023

Today, the use of cookies and ad preferences has allowed advertisers to curate a personalised experience for each potential viewer. Casinos have developed their makreting techniques by targeting preferred platform types, which can take user engagement one step further.

Marketing 130

Marketing Social Media Advertising Curate 130

Inside Retail

APRIL 16, 2024

As a YouTube spokesperson told South Korean news agency Yonhap , “YouTube is committed to building an engaging, informative and entertaining shopping experience for all users, including in Korea.” The future of shopping on YouTube has never been brighter,” Aditya Dhanrajani, YouTube Shopping’s director of product management, commented.

Shopping 130

Shopping Perspective Engagement Advertising 130

Retail Focus

MARCH 2, 2022

When it comes to the need to systematize and manage the customer details, finding banking and finance software helps to simplify sales operations and improve. Let’s look at strategies to improve your customer relationship management system (CRM). The Benefit Of A Customer Relationship Management System In The Financial Sector .

Management 130

Management Advertising Strategy Engagement 130

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data. Multimillion dollar question.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. A core focus for Gumtree is to be Australia’s best native advertiser tailoring bespoke customer solutions personalised for each customer.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

JANUARY 22, 2024

A recent study conducted by Dentsu, the renowned advertising agency, sheds light on the evolving spending habits of Southeast Asian consumers, revealing a shift in preferences and priorities as they navigate the challenges presented by the economic climate. The team has observed more diversity in loyalty programme design.

Consumer 130

Consumer Engagement Strategy Advertising 130

Inside Retail

FEBRUARY 7, 2024

This integration of AI simplifies decision-making and adds an element of excitement and engagement to the shopping experience, bridging the gap between digital convenience and the tangible, sensory experience of traditional shopping,” he said.

Focal Point 130

Focal Point Shopping Consumer Engagement 130

Retail Focus

DECEMBER 8, 2021

Scott Pickus, marketing manager at Dynascan Technology, says: “After more than a year of lockdowns and limited access to stores, retailers are inevitably feeling the pressure to restore traffic inside their physical locations. Elsewhere, digital signage inside point-of-sale elements is being used to inform and educate customers.

Display 208

Display Engagement Promotion Shopping 208

Snap Retail

APRIL 15, 2021

Managing an online business can be exciting, but it can come with its share of stress, too. The more that you know about who you should be advertising to before you get started, the easier it will be for you to advertise, and the more effective your advertising will be. Pre-Planning Is Essential.

Management 52

Management Social Media Advertising Planning 52

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 274

Marketing Social Media Advertising Consumer Electronics 274

Inside Retail

SEPTEMBER 11, 2021

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. Australians will be excited to return to stores and retailers will need to determine how to engage customers in a meaningful (and safe) way.

Beauty and Health 246

Beauty and Health Reimagine Gifts Engagement 246

Inside Retail

MAY 9, 2021

Why not gather up those great candidates and keep them warm, so when the right job comes available, they can leap onto the floor – without wasting time on advertising and screening. Every time you or your store managers have a new role available, you can search and filter based on say, store location and vacant shifts.

Advertising 140

Advertising Location Form Engagement 140

Retail Focus

SEPTEMBER 6, 2023

It’s about creating an engaging and memorable experience right from the grand opening. With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Sounds like a big task?

Social Media 130

Social Media Promotion Color Advertising 130

Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

Social Media 130

Social Media Shopping Form Promotion 130

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

JANUARY 26, 2023

What is the secret to great workplace culture and engagement? Research consistently shows that if you develop a workplace culture that engages your teams, you will enjoy higher customer satisfaction, loyalty, productivity and profitability, and lower employee turnover.

Gifts 130

Gifts Engagement Planning Target Market 130

Inside Retail

JANUARY 11, 2024

As marketing manager at Stylerunner Lucy Howe told Inside Retail, “The Australian woman is clearly now looking to us for these items.” Hardware retailer Bunnings enthusiastically joined in on the trend advertising these items as “cup holders” after an influx of Frank Green owners headed in-store.

Social Media 130

Social Media Accessories Accessories Marketing 130

Inside Retail

JUNE 28, 2022

The dedicated Gift Flick customer EDM at Christmas received 20 per cent above benchmark engagement and more than 1 million views of paid and organic social advertising showed consumers were keen to learn more about innovative, personalised ways to gift.

Gifts 246

Gifts Perspective Advertising Consumer 246

Retail Bound

MARCH 12, 2024

Just as varied cardio exercises—running, cycling, swimming—target different muscle groups, each social media platform reaches distinct segments of your audience, engaging them with tailored content that resonates with their interests and needs. Your social media efforts drive traffic to your website, where deeper engagement occurs.

Social Media 90

Social Media Marketing Strategy Engagement 90

Inside Retail

JUNE 4, 2023

Whether you’re hiring a waiter, cashier, or store manager – people thrive in mobile-first environments. Once candidates are engaged on their mobile devices and have applied in a simple, easy text-to-apply conversation, how do you make sure you retain and convert these candidates into a hire? How are you communicating with candidates?

Marketing 130

Marketing Social Media Engagement Advertising 130

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. This is especially crucial in managing seasonal or event-driven merchandise. This is especially crucial in managing seasonal or event-driven merchandise.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

JULY 7, 2021

Globally, Google and Facebook gobble up somewhere between 80 to 90 per cent of all digital advertising spend, and within Southeast Asia, they still command the lion’s share of ad spend, despite some stronger local players. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising. is introduced.

Social Media 211

Social Media Advertising Consumer Form 211