Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. Located over six stories on the corner of Bourke Street and Lonsdale Street, the billboard will show six 3D videos, which will also be shared across Superdry’s website and social media platforms.

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Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

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Retail Focus

OCTOBER 18, 2023

Using tools like SalonBiz booking software enhances efficiency in scheduling appointments and managing client records with ease. Cross-promotion helps to engage a new base of customers without massive advertising costs. Also, consider offering packages that combine different services at a discounted rate.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). We knew if we came in guns blazing with a western approach, it wouldn’t translate,” Iozzi told Inside Retail.

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Inside Retail

JULY 7, 2021

Globally, Google and Facebook gobble up somewhere between 80 to 90 per cent of all digital advertising spend, and within Southeast Asia, they still command the lion’s share of ad spend, despite some stronger local players. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising. is introduced.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. Creating cohesive customer experiences.

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Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

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Retail Focus

AUGUST 9, 2023

The campaign can be a live concert, free giveaway campaign, competitions, or passively advertising by sponsoring other events. Engaging with the audience at your event is your ultimate goal, so enjoy spending time at the event. Therefore, PR focuses on publishing the event news on all social media platforms.

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Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Engage online with your audience. Almost 60% of United States shoppers buy products after seeing them on social media.

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Inside Retail

JULY 7, 2022

The board will advise the group on matters of internal policy, advocacy positions, commercial and partnering decisions, and in the engagement and empowerment of the Indigenous community. An independent panel found that the business didn’t engage with the communities, and prioritised commercial interests over that of the public.

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Trade Show Booth Companies - Trade Group

FEBRUARY 15, 2024

Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves. The losses occasioned in advertising by venturing on personal preference would easily pay the national debt. Personal preference is likely to appeal to a minority of people.

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Inside Retail

JUNE 1, 2022

In an industry that’s already heavily saturated, hundreds of emerging digital channels have made it increasingly difficult to stand out, writes Simon Kelly, solutions manager, Apac at ChannelAdvisor. Invest in digital marketing and retail media to maximise your presence in each channel. Advertising to drive traffic and visibility.

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Inside Retail

MAY 2, 2022

The updates promise to help businesses create more engaging online shopping experiences, while reducing the rate of returns. We spoke to Snap APAC general manager Kathryn Carter about the announcements, and what they mean for retailers. IR: It seems to me that Snap’s strong focus on AR sets it apart from other social media platforms.

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Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

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Inside Retail

NOVEMBER 10, 2022

Twitter has notified employees in Ireland that they should also nominate employee representatives to engage in a formal consultation process. Musk has called out “activist groups” for supposedly pressurising advertisers to stop working with Twitter. Emma Sara Hughes , Lecturer in Human Resource Management, University of Liverpool.

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RetailMinded

OCTOBER 1, 2023

The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics.

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Strategy Social Media Display Engagement 52

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Fashion Social Media Texture Advertising 264

Trade Show Booth Companies - Trade Group

MARCH 29, 2024

This is where targeted advertising before the show can make a real difference. Another important attribute you need to consider is identifying and reaching out to your audience through social media platforms, Google Ads, and email marketing; think about it as you’re essentially warming up your leads. That’s for sure.

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Advertising Strategy Social Media Marketing 52

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. This is especially crucial in managing seasonal or event-driven merchandise. This is especially crucial in managing seasonal or event-driven merchandise.

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Consumer Engagement Shopping Pattern 147

Inside Retail

SEPTEMBER 16, 2022

Another way to tap into this trend is to encourage the people behind the scenes of your brand to express their personality and engage directly with their audience on social media. Those that are succeeding on TikTok are focusing on personality and voice, perhaps more akin to a billboard than trackable advertising.

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Trade Show Booth Companies - Trade Group

MAY 25, 2022

They teach them about your brand in a fun and engaging way. Because unlike print, radio and television mediums, experiential marketing engages multiple senses and creates a connection between the consumer and the brand, which ultimately leads to dramatically higher retention rates. What can experiential marketing do? Product demos.

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Retailing Insight

JANUARY 9, 2023

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Many are looking for new or improved ways to manage and promote their brands, business, and product lines while dealing with smaller marketing and advertising budgets.

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Inside Retail

FEBRUARY 22, 2022

However, it could be argued that having a profitable business model that is sustainable in terms of management and growth is the real measurement of success – unicorn or not. Then, strategic functions like brand need to lead you in the way you engage your audience and tell your story. Recently valued at $1.9

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Design Social Media Strategy Engagement 130

Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. She feels it all boils down to the investment to build out, execute and manage a Web 3.0 One of the first industries to align with Web 3.0

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Fashion Apparel Social Media Shopping 130

Trade Show Booth Companies - Trade Group

MARCH 4, 2024

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. Deeper means of research include social listening.

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Social Media Strategy Advertising Promotion 52

Inside Retail

NOVEMBER 22, 2021

“Our ultimate goal is to help kids make sport a daily habit for a lifetime, and I think that starts by reframing the discussion so that you don’t ‘do sports,’ you ‘play sports’,” Cal Dowers, global vice president and general manager for Nike Kids, said. And it engages kids where they are most present – online.

Apparel 173

Apparel Social Media Reimagine Advertising 173

Eye on ESG

MAY 30, 2023

According to the Index, this is apparent in two main areas: (i) the extraction and development of raw materials to create devices that enable consumers to access the internet; and (ii) sexual exploitation using social media. Recommendations The Index notes that there is an urgent need to move from intention to real action.

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RetailMinded

FEBRUARY 20, 2023

Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors. Leverage their established social media following by having them promote your products or services on their social channels.

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Retail Bound

NOVEMBER 7, 2023

This can help you realize how to allocate the funds to support PR efforts.

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Retail Bound

FEBRUARY 29, 2024

In this phase, detailed analysis of failures and product yield is carried out, while the logistics and supply chain management are streamlined for efficiency. Engaging with such an audience can provide valuable feedback on the device’s usability, appeal, and potential improvements.

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Concept Consumer Design Consumer Electronics 52

RetailMinded

NOVEMBER 17, 2020

Not only will people stop shopping, but if they are frustrated or disillusioned enough, they might even take to their social media to denounce you publicly, potentially convincing other would-be customers to take their business elsewhere. . Below are 3 things your retail app needs to succeed. . Make Use of QR Functionality .

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Social Media Promotion Engagement Advertising 94

Retail Bound

AUGUST 2, 2022

If you’re on the fence about engaging with an agency, we’ll go on a deep dive into why hiring a digital marketing agency may be the superior choice. Full-service digital marketing agencies offer a variety of services such as SEO, social media management, website design, and PPC advertising.

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Marketing Social Media Advertising Form 52

Parcel Pending

MAY 3, 2023

Social Shopping for Product Discovery Social media platforms will continue to be an essential part of the marketing mix for most retailers through product pages on social media networks, paid advertising, or organic marketing campaigns.

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Social Media Consumer Shopping Marketing 52

RetailMinded

MARCH 22, 2021

However, there are also a few disadvantages: You’ll need to put in more effort to build, run, and manage the website. Because marketplaces want to drive customers to their platform, some will advertise your products for you if they match user interests. . Marketing costs will be much higher, as you need to handle them yourself.

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RetailMinded

MAY 7, 2023

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk It can be sometimes difficult to get into advertising and reach out to your audience fast and without making many overwhelming mistakes. It will be very useful in writing papers, debating something, or simply being a good manager.

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Advertising Social Media Engagement Art 52

Trade Show Booth Companies - Trade Group

MAY 20, 2022

You probably have a good sense of the trends in your marketplace, but if you’re new to the company or want to make sure everyone is aligned with the same goals, then interviewing internal sales, marketing and product management is a good idea. If you require an early move-in time, ask permission from show management.

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