Talking Retail

JULY 12, 2021

Magners Irish Cider is kicking off its first advertising campaign in four years. Godelieve Crawford, Magners senior brand manager, said: “Summer is always an exciting season for cider and it is the perfect time to bring ‘When Time Bears. This story continues at Magners kicks off six-figure advertising campaign.

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Advertising Social Media Brand Management Management 64

Inside Retail

AUGUST 3, 2023

David Jones has joined the growing ranks of major retailers to establish their own retail media sales and management business. David Jones Amplify will collect and analyse first-party data so advertisers can track their investments. We believe Amplify will showcase brands like no other, benefiting brands, advertisers and customers.”

Department Stores 246

Department Stores Advertising Display Engagement 246

Contra

NOVEMBER 4, 2022

Whether or not these places change their usage or remain empty, one excellent way to make the most of this shift in main street habits is to invest into empty building advertising. This unique marketing ploy got a lot of media coverage and is a great example of empty office advertising. The Future of Main Street.

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Inside Retail

MAY 4, 2022

Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Mass media and advertising can still play a role to inspire larger audiences, but brands need to also manage the micro interactions to create more personalised experiences that feel more authentic and engaging.

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Social Media Advertising Engagement Management 325

Contra

NOVEMBER 1, 2021

How has this impacted OOH advertising ? This surge in road users means that many popular OOH advertising methods such as billboards and wrap advertising on buildings, bridges, bus shelters and vehicles will be getting more eyeballs on them than ever before. OOH Advertising Trends 2021 - Contra Vision Infogram.

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Advertising Management Marketing 52

Inside Retail

OCTOBER 26, 2023

GlobalData MD Neil Saunders attributes to efficiencies the management implemented, such as responding to concerns of overcapacity and the reorganisation of the fulfilment network to both reduce costs and improve services for customers. Amazon reported a 13 per cent increase in net sales to $143.1 billion, as sales grew 11 per cent to $87.9

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Advertising Flow Consumer Planning 264

Eye on ESG

APRIL 7, 2022

“Greenwashing” – that is, environmental claims that are not fully or properly substantiated, or that contain false information, omit critical information, are exaggerated or are presented in an unclear, ambiguous and/or inaccurate manner – continues to be a major focus of scrutiny across all sectors, and the advertising industry is no exception.

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Advertising Marketing Consumer Other 52

Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

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Talking Retail

MAY 7, 2021

Mail Metro Media today launched The MailOnline Ad Manager, a self-service platform for SMEs to easily and effectively manage their own ad campaigns for the very first time across its online portfolio of MailOnline, Metro.co.uk and iNews.co.uk. Or just read more coverage at Talking Retail.

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Advertising Engagement Management Promotion 52

Retail Focus

DECEMBER 14, 2023

billion times (more if you include #tiktokmademebuythis), on diverse promoted products, it’s a clever marketing ploy that has woken many retailers and etailers to the potential of TikTok as an advertising platform. The learning phase Almost all social media platforms have a learning phase for advertising. Viewed more than 77.4

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Advertising Strategy Social Media Engagement 147

Ultra Flex

AUGUST 26, 2021

Riverview, FL – Ultraflex Systems, Inc welcomes its new hire, Audrianna Manee, as Marketing Manager. Manee will develop, execute, and oversee overall brand and marketing strategy, develop multi-channel marketing programs, and manage complete marketing ad hoc. For additional information, please call (973) 627-8608.

Management 52

Management Marketing Advertising Strategy 52

Inside Retail

OCTOBER 5, 2022

ASIC is concerned the advertising did not provide consumers with the full picture, that they could only use the interest-free payment method by applying for and using certain Latitude credit cards,” said Sarah Court, deputy chair at ASIC. The date for the first case management hearing has yet to be scheduled by the court. .

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Advertising Promotion Consumer Management 246

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. But] It’s important for consumers to have healthy scepticism about all advertising, particularly from influencers.” It follows the ACCC’s crackdown on greenwashing in October 2022.

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Social Media Advertising Fashion Consumer 246

Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company.

Marketing 246

Marketing Advertising Apparel Management 246

Inside Retail

OCTOBER 5, 2023

per cent, followed by insurance and self-managed investments at 7.9 per cent YoY driven by lower online advertising. . per cent YoY driven by lower online advertising. Australia has witnessed a $2.9 Online spending on retail and e-commerce posted the largest year-over-year decline of 8.02 per cent, respectively.

Advertising 264

Advertising Management Consumer 264

Inside Retail

SEPTEMBER 13, 2023

The Silly Solly’s brand has come full circle, now owned by Stanton and an Australian management team that reinvented the model in 2018. “We The chain boasts ‘Nothing over $5’ in its advertising. We experimented with a couple of stores and decided there was a need for this, ” said Stanton.

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Planning Advertising Expansion Strategy 298

Retail Focus

JULY 26, 2023

Assistants such as Brand24, Google Alerts and others will be able to help you manage your brand reputation and track key points. Content Management A lot of attention and effort should be devoted to quality and competent work with content. Advertisement Of course, it is simply impossible not to mention the advertising tools.

Promotion 130

Promotion Advertising Flow Form 130

Inside Retail

DECEMBER 13, 2022

The deal comes at an interesting time, according to advertising firm Spinach’s general manager and media director Ben Willee, with cost of living pressures forcing many Australians to weigh up each expense’s total value. They are under enormous pressure to increase revenue, [and] advertising is clearly in their sights.

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Advertising Management Other Fashion 245

Inside Retail

JULY 17, 2023

Some of our products are made in China, the US, Korea, and Australia, but we’ve managed to have very little price increases. Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising. It’s a copy and paste.

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Expansion Advertising Social Media Strategy 245

Inside Retail

NOVEMBER 14, 2023

The e-commerce solution is designed to optimise advertising and inventory management for e-commerce businesses, and the Everten Group seeks to develop this into a SaaS product after the sale of its kitchenware stores.

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Advertising Line Management Other 130

Inside Retail

APRIL 13, 2024

From a variety of footage shared on social media, mall management was quick to respond to the emergency. Alarms sounded, and digital advertising boards displayed messages urging people to evacuate the centre as the attacker progressed through the centre on multiple floors.

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Social Media Advertising Shopping Boutique 263

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind.

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Customer Retention Social Media Curate Advertising 277

Inside Retail

SEPTEMBER 27, 2022

“It’s really easy to optimise online marketing for conversion, but when most of your new customers are coming in store it requires a lot more internal discussion and bravery around not being so focused on getting an immediate return on investment on your advertising.”. Customers’ channel hopping is based on need.

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Advertising Shopping Management Merchandising 320

Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. Superdry Australia and New Zealand general manager Alastair Davies said that he was thrilled to be the first fashion brand in Australia to leverage the power of a 3D billboard. “At

Social Media 130

Social Media Advertising Fashion Apparel 130

Inside Retail

MAY 2, 2024

Craig Flanders, CEO of advertising agency Spinach, believes the cross-shopping trend is here to stay for the foreseeable future. According to Coles’ findings, customers are more willing to drive further and shop across multiple retailers to manage their budgets based on their independent online research. “In

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Shopping Consumer Promotion Advertising 255

Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

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Advertising Social Media Flow Engagement 230

Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Their path to purchase relies more on product recommendations from peers rather than traditional advertisements and sponsored influencer posts.

Strategy 264

Strategy Engagement Marketing Outdoor 264

Inside Retail

DECEMBER 4, 2022

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children. The label drew fire in recent weeks over two separate campaigns that were posted online.

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Design Social Media Gifts Advertising 246

Inside Retail

JULY 23, 2023

Reduce advertising costs Nothing is more frustrating for a consumer than looking for a product online, to find it’s out of stock. Otherwise, the budget is being wasted on advertising products you don’t have. Having worked with retail brands all over the world, I want to share my top tips on how to reduce operating costs.

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Advertising Management Consumer Other 130

Inside Retail

SEPTEMBER 9, 2021

Customers are already getting used to adopting digital technology to manage their health, whether it be the government’s Medicare app, the MedAdvisor app for prescription management, or retailer apps like Chemist Warehouse’s Health @ Your Fingertips or Amcal’s health management app.

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Promotion Line Advertising Management 239

Inside Retail

MAY 26, 2021

The fashion group, which manages Noni B, Millers, Rockmans, Katies, Rivers, Autograph, W. During the period between March and June 2020, however, Mosaic sold a number of ‘Health Essential Products’ that were deemed to be falsely or misleadingly advertised by the ACCC.

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Advertising Fashion Consumer Management 246

Inside Retail

DECEMBER 21, 2021

Just two days later her bank account had been emptied and Facebook was sending her a demand for further advertising it served after her debit card charge bounced and before her campaign was cancelled. The response completely missed the point that I had not placed the advertisement and that I had not “agreed” to anything.

Social Media 246

Social Media Advertising Management Marketing 246

Snap Retail

APRIL 15, 2021

Managing an online business can be exciting, but it can come with its share of stress, too. The more that you know about who you should be advertising to before you get started, the easier it will be for you to advertise, and the more effective your advertising will be. Pre-Planning Is Essential.

Management 52

Management Social Media Advertising Planning 52

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

MAY 8, 2023

The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.” A lot of brand’s advertising on TikTok is contrived: “It’s come straight out of a boardroom strategy meeting, and likely without any Gen Z people with a seat at the table,” Lupton said. She’s completely and utterly obsessed with it.

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Social Media Advertising Strategy Contrast 130

Inside Retail

JANUARY 21, 2024

Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. We have also made sure to incorporate artwork from the brand’s vibrant history with historical advertisements, art and posters,” said Julie Therond, general manager of Longchamp Australia & New Zealand.

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Department Stores Boutique Layout Art 262

Inside Retail

AUGUST 9, 2023

In our final video presentation from unified commerce platform Shopline , Heather McIlvaine speaks with George Trittis, owner and founder of What’s Cooking, and Jon Levy, Country Manager for Shopline Australia. Retail online or in-store is about your supply chain, products, cash flow management, marketing and customer service.

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Advertising Flow Management Marketing 130