Ultra Flex

AUGUST 26, 2021

Riverview, FL – Ultraflex Systems, Inc welcomes its new hire, Audrianna Manee, as Marketing Manager. Manee will develop, execute, and oversee overall brand and marketing strategy, develop multi-channel marketing programs, and manage complete marketing ad hoc.

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Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

AUGUST 3, 2023

David Jones has joined the growing ranks of major retailers to establish their own retail media sales and management business. James Holloman, chief marketing officer at David Jones, says Amplify can help brands increase customer spend and acquire new customers. We want to partner with brands to achieve their marketing objectives.”

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Department Stores Advertising Display Engagement 246

Inside Retail

FEBRUARY 14, 2023

In an effort to help retailers manage the rapidly increasing digital complexity both online and in-store, Incisiv, an industry insights firm, conducted a survey titled “Digital Complexity: Thriving in Unpredictable Times” in collaboration with Commercetools , Contentstack , and FluentCommerce.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Strategy 245

Strategy Marketing Consumer Planning 245

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

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Marketing Customer Engagement Advertising Consumer 130

Retail Bound

MARCH 12, 2024

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

Marketing 90

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Inside Retail

MAY 4, 2022

It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Advertisers, stop interrupting, start inspiring. Make TikToks.”

Social Media 325

Social Media Advertising Engagement Management 325

Compliantia

JULY 4, 2023

Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 95

Promotion Location Management Tailored 95

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Influencer marketing has been a widely popular and effective tactic among fashion brands for many years,” she said. “[But],

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Social Media Advertising Fashion Consumer 246

Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Today, online marketing has revolutionized everything.

Retail Marketing 52

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Inside Retail

AUGUST 10, 2022

Developing and refining strategies within the following five action areas can help secure and fortify positioning on the digital shelf: Connect products to more channels Market at the right time Sell wherever consumers shop Optimise every channel Fulfil customer expectations.

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Advertising Strategy Curate Social Media 246

Inside Retail

JUNE 4, 2023

In the face of a tight labour market, retailers in Australia are gearing up their hiring efforts to drive optimal business performance. Whether you’re hiring a waiter, cashier, or store manager – people thrive in mobile-first environments. A conversational assistant can help this historically tight labour market feel a little less so.

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Retail Focus

DECEMBER 14, 2023

billion times (more if you include #tiktokmademebuythis), on diverse promoted products, it’s a clever marketing ploy that has woken many retailers and etailers to the potential of TikTok as an advertising platform. The learning phase Almost all social media platforms have a learning phase for advertising. Viewed more than 77.4

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Advertising Strategy Social Media Engagement 147

Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. Their path to purchase relies more on product recommendations from peers rather than traditional advertisements and sponsored influencer posts.

Strategy 264

Strategy Engagement Marketing Outdoor 264

Contra

NOVEMBER 4, 2022

“Some examples include the use of old supermarket premises as areas for pop-up screenings, youth sports areas, growing and greening programmes, Artist studios and exhibition spaces and community co-designed areas such as parks and specialist local markets. ” – Stephanie Edwards, Director and Co-Founder at Urban Symbiotics.

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Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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Marketing Target Market Gifts Social Media 52

Eye on ESG

APRIL 7, 2022

“Greenwashing” – that is, environmental claims that are not fully or properly substantiated, or that contain false information, omit critical information, are exaggerated or are presented in an unclear, ambiguous and/or inaccurate manner – continues to be a major focus of scrutiny across all sectors, and the advertising industry is no exception.

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Advertising Marketing Consumer Other 52

Inside Retail

JULY 17, 2023

Some of our products are made in China, the US, Korea, and Australia, but we’ve managed to have very little price increases. IR: Are you approaching that market differently than you would approach Australia and New Zealand? IR: How do Australian beauty brands entering the US market tend to perform? SS: We’re not.

Expansion 245

Expansion Advertising Social Media Strategy 245

Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

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Advertising Display Promotion Concept 130

Contra

NOVEMBER 1, 2021

How has this impacted OOH advertising ? This surge in road users means that many popular OOH advertising methods such as billboards and wrap advertising on buildings, bridges, bus shelters and vehicles will be getting more eyeballs on them than ever before. OOH Advertising Trends 2021 - Contra Vision Infogram.

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Advertising Management Marketing 52

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

OCTOBER 1, 2023

Amie Larter of Inside Retail talked with Karlie Taylor, marketing manager at unified commerce platform Shopline, for this month’s Retail Untangled podcast series. In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about.

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Advertising Social Media Perspective Marketing 290

Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. Born in France, his first job after university was as a product manager for L’Oréal in Tokyo, where he became fluent in Japanese. But we are back.”

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Social Media Customer Retention Department Stores Concept 264

Inside Retail

JANUARY 21, 2024

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. billion in 2024.

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Inside Retail

NOVEMBER 8, 2021

“We see a great opportunity in Queensland,” Liam Robson, general manager of Subtype, told Inside Retail. “We We feel the market is significantly under-serviced in the street and sneaker space. After Brisbane, Robson sees Perth as the next logical destination for Subtype to expand, followed by an overseas market. billion by 2025.

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Marketing Boutique Apparel Accessories 130

Retail Focus

JULY 26, 2023

A high level of competition never allows market participants to relax and stand in one place. Assistants such as Brand24, Google Alerts and others will be able to help you manage your brand reputation and track key points. Content Management A lot of attention and effort should be devoted to quality and competent work with content.

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Inside Retail

DECEMBER 13, 2022

The deal comes at an interesting time, according to advertising firm Spinach’s general manager and media director Ben Willee, with cost of living pressures forcing many Australians to weigh up each expense’s total value. They are under enormous pressure to increase revenue, [and] advertising is clearly in their sights.

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Advertising Management Other Fashion 245

Inside Retail

JANUARY 24, 2023

The US Justice Department accused Alphabet’s Google on Tuesday of abusing its dominance in digital advertising, threatening to dismantle a key business at the heart of one of Silicon Valley’s most successful internet companies. Google shares were down 1.9 per cent on Tuesday. That business was about $31.7 billion in 2021 or 12.3

Advertising 130

Advertising Space Management Other 130

Hunton Andrews Kurth

JANUARY 27, 2022

In connection with this action, the FTC sent letters to 10 third party review management companies notifying them that avoiding the collection or publication of negative reviews violates the FTC Act. This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements.

Fashion 98

Fashion Marketing Advertising Gifts 98

Retail Bound

AUGUST 2, 2022

Making the decision to outsource your digital marketing or hire in-house can be a difficult one. Hiring in-house can be more cost effective in the long run, but hiring a digital marketing agency offers a lot of advantages. Hiring a digital marketing agency may help reduce your overhead costs. Reduce Overhead Costs. Improved ROI.

Marketing 52

Marketing Social Media Advertising Form 52

Inside Retail

MAY 2, 2024

In addition to Coles, Woolworths and IGA – independent grocers, Bunnings and Amazon are benefitting from the cross-buying trend and seeing their market share increase. Craig Flanders, CEO of advertising agency Spinach, believes the cross-shopping trend is here to stay for the foreseeable future.

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Shopping Consumer Promotion Advertising 255

Inside Retail

NOVEMBER 14, 2023

The e-commerce solution is designed to optimise advertising and inventory management for e-commerce businesses, and the Everten Group seeks to develop this into a SaaS product after the sale of its kitchenware stores.

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Advertising Line Management Other 130

Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. Superdry Australia and New Zealand general manager Alastair Davies said that he was thrilled to be the first fashion brand in Australia to leverage the power of a 3D billboard. “At

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Social Media Advertising Fashion Apparel 130

Inside Retail

SEPTEMBER 27, 2022

It’s changed how we think about going to market, and how important our [physical] retail channel is when we’re trying to attract new customers,” Conti said. And Country Road is taking notice. Customers’ channel hopping is based on need. Customers’ channel hopping is based on need.

Advertising 320

Advertising Shopping Management Merchandising 320

Inside Retail

SEPTEMBER 26, 2022

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. It’s all about becoming more relevant to a younger customer.

Outdoor 245

Outdoor Advertising Social Media Expansion 245

Inside Retail

FEBRUARY 13, 2024

Investing in the right areas Looking ahead, Coulter said that aggressive marketing to increase brand familiarity and a focus on digital spend will be key to achieving Temple & Webster’s ambitious target of reaching $1 billion in annual revenue within the next three to five years. “One We have upped our digital spend.

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Interior Design Tailored Marketing Strategy 264