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In the new AI-driven landscape, here’s where opportunities lie for retailers

Inside Retail

Amie Larter of Inside Retail talked with Karlie Taylor, marketing manager at unified commerce platform Shopline, for this month’s Retail Untangled podcast series. In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about. How can we personalise better?

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Seizing the moment: Why a condom brand is expanding into pleasure toys

Inside Retail

From a marketing and advertising perspective, some places are still reluctant to promote sexual health products. For example, securing advertising on billboards has historically been challenging for us and met with hesitation.” That residual stigmatisation does presents challenges in marketing and promoting such products.

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Navigating the AI revolution: Retail experts weigh in on the state of affairs

Inside Retail

Nuanced perspectives According to Deepika Giri, associate vice president at IDC, at least 79 per cent of retail organisations believe that GenAI models that leverage their own business data will give them a significant advantage over competitors. We’re also seeing brands use this to drive hyper personalisation.

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How YouTube aims to take a piece of the social commerce pie

Inside Retail

To put that into perspective, social commerce sales were barely US$27 billion in 2020. The future of shopping on YouTube has never been brighter,” Aditya Dhanrajani, YouTube Shopping’s director of product management, commented. billion in 2027. billion.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

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How Country Road dials up personalisation with free digital gifting service

Inside Retail

The dedicated Gift Flick customer EDM at Christmas received 20 per cent above benchmark engagement and more than 1 million views of paid and organic social advertising showed consumers were keen to learn more about innovative, personalised ways to gift. From a tech perspective, Gift Flick is incredibly easy to set up.

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

In July, Bunnings management flagged to hardware, gardening and tool suppliers that it had been rethinking its marketing mix — last week, merchandise director Jen Tucker confirmed the print catalogue as we know it was no more. “The