Remove Advertising Remove Line Remove Management Remove Perspective
article thumbnail

How Country Road dials up personalisation with free digital gifting service

Inside Retail

The dedicated Gift Flick customer EDM at Christmas received 20 per cent above benchmark engagement and more than 1 million views of paid and organic social advertising showed consumers were keen to learn more about innovative, personalised ways to gift. From a tech perspective, Gift Flick is incredibly easy to set up.

Gifts 246
article thumbnail

AV Industry to Gather at ISE2023 with Over 900 Exhibitors, Featuring the Latest Innovations and Solutions

Retail Focus

The show attracts a diverse range of attendees, including manufacturers, distributors, integrators, and consultants, all of whom can offer valuable insights and perspectives on the latest trends and best practices in retail design. One of the new highlights of the conference is the Smart Home Technology conference produced by CEDIA.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

First Steps To Start A Career In Retail Design Without Experience

Retail Focus

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . After you have organized your thoughts, the following line of action is to devise a working business plan. What sets you apart from the competition and makes your method unique.

article thumbnail

First impressions count: why cardboard packaging has a big future in retail

Inside Retail

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

article thumbnail

There’s no such thing as a perfect leader: Zalora’s Simone Cortini

Inside Retail

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. Inside Retail : Tell me about your career journey.

Fashion 130
article thumbnail

Target Australia’s new plan to appeal to everyday mums and dads

Inside Retail

We asked Target Australia general manager of marketing Jamima White about the key message of the campaign and how it will evolve going forward. So it’s not a stop-start advertising program, it’s a program and a message that’s going to last through the rest of the year, and it may actually last longer.

Planning 130
article thumbnail

Eyes on Asia: Why Australian beauty brand The Quick Flick entered Singapore

Inside Retail

“I have found that using local content creators is a worthwhile investment to generate brand awareness in a way that is genuine to the local market and consumers – copying and pasting from marketing and advertising strategies in different countries is not a feasible way to break into a new market.”.