How cultural codes can help brands move past low prices with confidence
Inside Retail
MAY 20, 2024
But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. It’s a powerful mix of symbolism that makes the consumer feel smarter. Best sellers’ list? Say no more.
147 
Let's personalize your content