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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience.

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New Balance bottles its scent and enters the beauty space with Grey Store

Inside Retail

New Balance has entered the beauty market in celebration of opening a premium direct-to-consumer retail store in Australia this December and it smells like luxury on and off the court for the apparel brand. It is set to open on December 19 on Sydney’s luxury retail strip George Street and offers a premium retail experience.

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How New Balance is stepping into sneaker resale with Reconsidered launch

Inside Retail

Earlier this month, American footwear brand New Balance announced the launch of its new resale program, Reconsidered. An ​​​​in-store trade-in program is being piloted at eight New Balance retail locations before scaling into more US stores later this year. There are many things that have to shift.

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From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. New Balance is a privately owned, Boston-based sports footwear and apparel brand, founded in 1906 by William Riley.

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Our Barehands’ founders talk entrepreneurship and finding work-life balance

Inside Retail

Our Barehands , a Singaporean purpose-driven fashion firm, showcases a range of apparel and accessories made by underserved communities, including Afghan refugees. I was pursuing a business marketing degree and knew from the beginning that I wanted to use my skills for a good purpose. IR: What’s your approach to work-life balance?

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Our Barehands’ founders talk entrepreneurship and finding work-life balance

Inside Retail

Our Barehands , a Singaporean purpose-driven fashion firm, showcases a range of apparel and accessories made by underserved communities, including Afghan refugees. I was pursuing a business marketing degree and knew from the beginning that I wanted to use my skills for a good purpose. IR: What’s your approach to work-life balance?

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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

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