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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience.

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New Balance bottles its scent and enters the beauty space with Grey Store

Inside Retail

New Balance has entered the beauty market in celebration of opening a premium direct-to-consumer retail store in Australia this December and it smells like luxury on and off the court for the apparel brand. It is set to open on December 19 on Sydney’s luxury retail strip George Street and offers a premium retail experience.

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From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. New Balance is a privately owned, Boston-based sports footwear and apparel brand, founded in 1906 by William Riley.

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A David v Goliath showdown unfolds: Emerging toy company defying industry titans

Inside Retail

From modest beginnings in the world of book trading to curating a diverse array of brands, including the recent sensation, Kazaang, BMS Brands has epitomised the spirit of the underdog since its inception. We feel BMS offers a unique product range that is innovative within this market.

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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

By incorporating hospitality services like hotels and spas, luxury brands can forge a deeper connection with consumers and curate a lifestyle that extends beyond material possessions. A luxury hotel or restaurant become an extension of the brand’s story, enabling to curate an environment that resonates with its target audience.

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Aje marks the return of live runway shows in Sydney

Inside Retail

Now Aje is planning to finally enter the Perth market, with the launch of a permanent store at Karrinyup Shopping Centre. Here, Aje co-founder and CEO Adrian Norris discusses Aje’s new collection, its international growth and striking the balance between the creative and commercial demands of the business.

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The best career advice I ever received: Fanny Moizant, Vestiaire Collective

Inside Retail

From the early challenges of breaking into a highly competitive market to the strategies that have helped Vestiaire Collective thrive amidst a global pandemic, Moizant shares insights for aspiring entrepreneurs and industry leaders alike. IR: What’s your approach to work-life balance? FM: Maintaining a work-life balance is difficult.

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