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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience.

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How New Balance is stepping into sneaker resale with Reconsidered launch

Inside Retail

Earlier this month, American footwear brand New Balance announced the launch of its new resale program, Reconsidered. An ​​​​in-store trade-in program is being piloted at eight New Balance retail locations before scaling into more US stores later this year. There are many things that have to shift.

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New Balance introduces new retail concept in Singapore

Inside Retail

New Balance has debuted its latest store concept at Singapore’s Paragon Shopping Centre, the first of its kind in Southeast Asia and just the third in the world. Nissan and New Balance collaborated earlier this year to create the Kicks 327, a car that looks like a trainer.

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From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. New Balance is a privately owned, Boston-based sports footwear and apparel brand, founded in 1906 by William Riley.

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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. What’s the gist?

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Nissan and New Balance create ‘Kicks’ car in Tokyo

Inside Retail

Nissan and New Balance have teamed up to produce the Kicks 327 – a car that mimics a trainer. Further reading: New Balance targets Michael Kors for trademark infringement The post Nissan and New Balance create ‘Kicks’ car in Tokyo appeared first on Inside Retail.

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Our Barehands’ founders talk entrepreneurship and finding work-life balance

Inside Retail

I was pursuing a business marketing degree and knew from the beginning that I wanted to use my skills for a good purpose. I’ve hence always looked out for opportunities where I could combine my passion for humanitarian work with my marketing and design competencies. IR: What’s your approach to work-life balance?

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