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The impact of gamification on retail customer engagement

Inside Retail

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement.

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How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. billion total recorded in 2021.

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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Bite-sized content.

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IRDC 2021: Engaging Your Community via Purpose-Driven Design

VMS

and panelists Jill Renslow, EVP of Marketing and Business Development, Mall of America, and Betsy Vohs, Founder of Studio BV and Design Forward, are ready to take on those questions and more! Panelists: JILL RENSLOW, EVP, Marketing and Business Development, Mall of America. Register today for IRDC 2021 in Denver, Sept.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

Naturally, many marketers see this as an exciting opportunity to win some points in the struggle for attention. To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. That’s about one interaction every 18 seconds.

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Understanding the consumer of 2021

Inside Retail

The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Once businesses get this right there is a good foundation upon which to build a more engaging experience for shoppers.

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