Remove 2021 Remove Engagement Remove Marketing Remove Tailored
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Is technology the answer to wrapping up 2021 in style?

Retail Focus

Randall feels that these findings mean it is crucial for businesses to focus equal attention on driving engagement across multiple environments this Christmas. The post Is technology the answer to wrapping up 2021 in style? appeared first on Retail Focus - Retail Design.

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The future of retail: Five consumer drivers for success in 2021 & beyond

Inside Retail

They love their money, they love their engagement with their brand, they love them returning to their store. Take short term actions and initiate long-term strategies, communicate these regularly to your customers and the market, and it’s a great start. Do you suffer from a fear of shoppers? At an individual level, they love them.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). Modern luxury marketing relies on the omnichannel experience.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Why you should be asking customers to activate your offers

Inside Retail

A few years ago, email marketing results were measured by one key statistic: open rates. In 2021, Apple introduced new operating systems for iPhone, iPad, and Mac that included a number of privacy-focused changes. And since Apple has the greatest email market share, this change affected pretty much everyone. This is why.

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Deep dive: What social commerce looks like around the world

Inside Retail

In the US, social commerce is anticipated to double to US$80 billion in annual sales between 2021 and 2025, putting the US second only to China in social commerce, although China outsells the US by a factor of 10. TikTok Shop is currently available in the UK and a number of Southeast Asian markets. Consumers are ahead of brands.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.