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Japan influences Reebok’s “positioning as the leading irreverent sports brand”

Inside Retail

Ironically, a part of Reebok’s resurgence strategy is the reimagining of it’s Beatnik slide – originally introduced in the 90’s. Just Beatnik it James Chan, head of marketing at Reebok, told Inside Retail , “Reebok Australia’s brand strategy centres on positioning as the leading irreverent sports brand.”

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

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REIMAGINING BUSINESS SPACES: TRADE SHOWS 

Trade Show Booth Companies - Trade Group

Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. Calculating ROI has always been a pain point for marketers. It’s a fair question.

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REIMAGINING MEETING SPACES: TRADE SHOWS 

Trade Show Booth Companies - Trade Group

Large corporations that excel in online markets benefited from the lockdowns and travel restrictions. It depends on two things: Your industry and market level. Suppose you’re not a large corporation or you do not excel in the online market. Calculating ROI has always been a pain point for marketers. It’s a fair question.

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Reimagining Business Spaces: Assessing New Attitudes 

Trade Show Booth Companies - Trade Group

Specifically, in the realm of business, and how can marketers adapt to the new consumer habits and business operations? This is the first article in our series of reimagining meeting spaces. How can marketers improve corporate culture during the “Great Recession” and the rise of remote work? Everyone’s saying it.

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Reimagining Meeting Spaces: Assessing New Attitudes 

Trade Show Booth Companies - Trade Group

Specifically, in the realm of business, and how can marketers adapt to the new consumer habits and business operations? This is the first article in our series of reimagining meeting spaces. How can marketers improve corporate culture during the “Great Recession” and the rise of remote work? Everyone’s saying it.

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The strategic thinking behind Sportscraft’s first-ever swimwear collection

Inside Retail

Reimagining and expanding a core product offering with capsule collections and brand collaborations to tap into different markets are two ways established brands can provide greater value proposition to existing customers and when executed right, can be a real power move. Globally, the swimwear market was valued at US$19.79

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