Japan influences Reebok’s “positioning as the leading irreverent sports brand”
Inside Retail
MAY 30, 2024
Ironically, a part of Reebok’s resurgence strategy is the reimagining of it’s Beatnik slide – originally introduced in the 90’s. Just Beatnik it James Chan, head of marketing at Reebok, told Inside Retail , “Reebok Australia’s brand strategy centres on positioning as the leading irreverent sports brand.”
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