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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. It’s not just that trends have become more fleeting, they’re also more fragmented.

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Asda enlists unlikely “influencers” to reappraise value in new social media campaign

Retail Times

Asda launched its latest social media campaign this week, which sees an unlikely pair of “influencers” reappraising the retailer’s value credentials. Retail Times - Retail Times, the free online source for retail news since 2010

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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

We’re talking about Generation Alpha – or people born between 2010 and 2024. But knowing that Generation Alpha would be the first to be entirely born in the 21st century (with births commencing in 2010), I believe they are not a return to the old, but the start of something new.

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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral. The 2010 sale was part of a strategic partnership to develop and accelerate the brand’s domestic and international growth.

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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“Incredibly smart”: Kmart targets Gen Z with updated beauty offering

Inside Retail

Rather than advertising products in the pages of beauty magazines or TV commercials, Gen Z is increasingly learning about and buying their cosmetics through social media and influencers – specifically, on TikTok. They’ll be vital consumers for brands to target.

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From Chicago to Johor: Why Garrett Popcorn is taking off in Malaysia

Inside Retail

Geskin explained that building on the momentum of the brand’s popularity, in 2010, it opened its first Singapore outlet as its first foray into the Southeast Asian market. Our team is mindful to engage with them, using conversations in our shops and on social media as a powerful, real-time listening tool,” she explained.