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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. It’s not just that trends have become more fleeting, they’re also more fragmented.

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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

We’re talking about Generation Alpha – or people born between 2010 and 2024. But knowing that Generation Alpha would be the first to be entirely born in the 21st century (with births commencing in 2010), I believe they are not a return to the old, but the start of something new.

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“Incredibly smart”: Kmart targets Gen Z with updated beauty offering

Inside Retail

Rather than advertising products in the pages of beauty magazines or TV commercials, Gen Z is increasingly learning about and buying their cosmetics through social media and influencers – specifically, on TikTok. They’ll be vital consumers for brands to target.

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. This presents a vast consumer base for headwear products,” he noted. Nonetheless, the region also offers significant opportunities.

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“A perfect storm”: How mochi ice cream brand Little Moons blew up on TikTok

Inside Retail

Between Facebook’s shift away from being a place to connect with family and friends, and the rapid decline in usability of Twitter in recent weeks, many people are beginning to look elsewhere for their social media needs. Howard Wong: I co-founded Little Moons in 2010 with my sister, Vivien. Where did the idea come from?

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Rising sales and customer searches: Has Glossier made a comeback?

Inside Retail

Into The Gloss was launched in 2010 and would serve as the inspiration for the similar-sounding beauty brand that Weiss would launch just four years later. Weiss launched Glossier at a time of intense investor interest in direct-to-consumer e-commerce companies. What’s been going on with Glossier?