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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. This presents a vast consumer base for headwear products,” he noted. Nonetheless, the region also offers significant opportunities.

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How Retailers Can Prepare For The Fast Fashion Backlash

RetailMinded

Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. However, consumers are becoming increasingly savvy about all the baggage of fast fashion. Consumer consciousness of these issues is growing.

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What is Guerilla Marketing?

Contra

In the digital age, social media has made it easier than ever for businesses to launch guerrilla marketing campaigns that can quickly go viral and reach a large audience. For example, during the 2010 FIFA World Cup, a Dutch beer company set up an advertising billboard outside the stadium where the final was being played.

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Born in Denmark and brought up in Sweden, Anine Bing started as a model and became an influencer promoting several fashion brands on her Instagram account as early as 2010. Arielle Charnas launched her Something Navy collection in 2009.

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