Inside Retail

OCTOBER 24, 2023

Varied experiences Broderick has been at New Era since 2010, leading the APAC team, and he has witnessed several key milestones and turning points in growing the headwear culture in the region. The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My

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Target Market Social Media Fashion Tailored 130

Contra

APRIL 11, 2023

In the digital age, social media has made it easier than ever for businesses to launch guerrilla marketing campaigns that can quickly go viral and reach a large audience. For example, during the 2010 FIFA World Cup, a Dutch beer company set up an advertising billboard outside the stadium where the final was being played.

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RetailMinded

FEBRUARY 17, 2021

Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. As consumers begin to shift their buying patterns, retailers can anticipate and take advantage of this trend by providing items that have legs.

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CRP

JANUARY 27, 2023

Born in Denmark and brought up in Sweden, Anine Bing started as a model and became an influencer promoting several fashion brands on her Instagram account as early as 2010. The subscription-based jewelry brand Rocksbox uses a beautiful two-piece rigid box with pops of color, bold patterns and metallic hot stamps that bring it to life.

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