Inside Retail

OCTOBER 24, 2023

Varied experiences Broderick has been at New Era since 2010, leading the APAC team, and he has witnessed several key milestones and turning points in growing the headwear culture in the region. The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My

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Contra

APRIL 11, 2023

The term is coined from the word “guerrilla”, which refers to the strategy used by small, agile, and mobile forces to take their larger, better-equipped opponents by surprise. For example, during the 2010 FIFA World Cup, a Dutch beer company set up an advertising billboard outside the stadium where the final was being played.

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RetailMinded

FEBRUARY 17, 2021

This means it’s time for a much-needed strategy change for clothing and accessory retailers. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days. Behind the top that only costs $7.99

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CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. Born in Denmark and brought up in Sweden, Anine Bing started as a model and became an influencer promoting several fashion brands on her Instagram account as early as 2010. Bing opened her first Los Angeles store in West Hollywood in 2014.

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