Inside Retail

AUGUST 9, 2023

Guochao , which can roughly be translated as ‘China chic’ is a trend that is rapidly growing in popularity amongst the country’s core consumers – Millennials and Gen Z. This policy was established to shift China’s manufacturing-led economy to a more consumption-based economy due to the country’s falling GDP value between 2007 and 2010.

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Inside Retail

APRIL 22, 2021

And like Apple, Nike’s access to global data and consumer insights informs its strategies. Keep in mind when reading about immersive technology that no matter our age and what we think about digital channels, Generation Alpha (people born between 2010-2025) will be more tech-savvy than any other generation.

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Inside Retail

JUNE 8, 2022

Super apps are digital platforms that provide multiple services, such as shopping, payments and social media – and they are on the rise. Coined in 2010 by Blackberry founder Mike Lazaridis, the term ‘super app’ was first used in its current context to describe China’s WeChat, which offers messaging, payments, e-commerce and more.

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CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Born in Denmark and brought up in Sweden, Anine Bing started as a model and became an influencer promoting several fashion brands on her Instagram account as early as 2010. Today, her Instagram brand account has over 1.1

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Design Wanted

JUNE 29, 2021

a Silicon Valley based, world-class, award-winning product Design Company that has developed 300+ products in the Consumer Electronics, Medical, Industrial Goods, Security and Surveillance domains. Since 2020 many of these activities have turned virtual , powered by social media, but we have not been deterred.

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