Inside Retail

DECEMBER 3, 2023

We’re talking about Generation Alpha – or people born between 2010 and 2024. But knowing that Generation Alpha would be the first to be entirely born in the 21st century (with births commencing in 2010), I believe they are not a return to the old, but the start of something new.

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Contra

SEPTEMBER 23, 2021

Need more reasons to opt for a transit wrap advertising campaign? We have a whole page on why you should choose transit advertising to reach your target audience. Transit Advertising Examples. Would you remember to enter a social media contest if you saw a simple flier of it on a street corner? Copenhagen City Zoo.

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Inside Retail

OCTOBER 13, 2022

Rather than advertising products in the pages of beauty magazines or TV commercials, Gen Z is increasingly learning about and buying their cosmetics through social media and influencers – specifically, on TikTok. They’ll be vital consumers for brands to target.

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Inside Retail

OCTOBER 21, 2021

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

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Contra

APRIL 11, 2023

In the world of marketing, guerrilla marketing aims to achieve similar results by using unique techniques and low-budget methods that stand out in the crowded advertising world. For example, during the 2010 FIFA World Cup, a Dutch beer company set up an advertising billboard outside the stadium where the final was being played.

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RetailMinded

FEBRUARY 17, 2021

Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. According to research by McKinsey, the number of B-corps had risen to nearly 200 as of April 2018, compared with just seven in 2010.

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CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Consumers have understandably grown skeptical about brands indulging in self-promotion. Arielle Charnas launched her Something Navy collection in 2009.

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