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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261
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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.

Contrast 251
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VF Corp names Bracken Darrell as its new CEO

Inside Retail

Richard Carucci, a VF board member since 2009 and interim chair during the organisation’s recent leadership change, has been named chair. Benno Dorer, who has been VF’s Interim President and CEO since December 5, will continue to serve on the board, a role he has had since 2017.

Strategy 241
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

“A lot of brands have already decided that rental is going to comprise a big piece of the fashion and apparel industry in the coming years, just like 10 years ago, building an online offering was going to be core to the product strategy,” he said. This is a really exciting way for us to test out a new market that’s already been proofed.”.

Fashion 246
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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

This will be the first time Peter Alexander ventures outside of Australia and New Zealand since its failed entry into the US market in 2008. Some analysts have described Peter Alexander as an “unproven” brand outside of Australian and New Zealand markets. million for its first-half sales results.

Expansion 243
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Parfums de Marly enters APAC for the first time and settles in Sydney home

Inside Retail

Following its 2020 marketing strategy rebrand, Parfums de Marly felt now was the right time to enter the Australian retail space with its French vision of excellence and luxury in opposition to standardisation, through in-store customer experience. For Australia, our strategy is pretty simple. billion in 2023 to US$69.25

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Why Bunnings opened its doors to 20 of the world’s best DIY companies

Inside Retail

The global DIY retail market is dynamic and constantly evolving, and the value of sharing insights and learning from your peers can’t be overstated,” said Schneider. This trip to Australia is our fifth study tour following previous events in Japan, South Africa, Germany and the US.

Strategy 130