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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

McKenny joined The Lego Group in 2009 and has been responsible for the development and execution of some of the brand’s biggest campaigns in the region. In 2021, she was promoted to brand director for Australia and New Zealand where she was the lead architect in the redesign of the Lego portfolio differentiation strategy.

Marketing 261
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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Honing the product for growth Moving forward, Lekker’s strategy is to be fully impact-driven and its focus on e-bikes is a big part of this.

Contrast 251
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VF Corp names Bracken Darrell as its new CEO

Inside Retail

Richard Carucci, a VF board member since 2009 and interim chair during the organisation’s recent leadership change, has been named chair. Benno Dorer, who has been VF’s Interim President and CEO since December 5, will continue to serve on the board, a role he has had since 2017.

Strategy 241
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A retail expert weighs in on Alibaba and JD.com’s approach to Singles Day

Inside Retail

Started by Alibaba in 2009 with just 27 brands, 11.11 In 2009, Alibaba transformed the holiday from an “anti-Valentine’s Day” into the 11.11 In this fiercely competitive “value-for-money battle,” what strategies will prove to be the most effective in capturing consumer wallets? For the 2023 Taobao Tmall 11.11

Promotion 130
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Why Bunnings opened its doors to 20 of the world’s best DIY companies

Inside Retail

GHIN, the Global Home Improvement Network, was created by EDRA in 2009 and today it is an international association with 214 members operating in 74 countries with over 30,000 home improvement stores and members’ sales of over €310 billion – all members of EDRA are automatically members of GHIN. “We

Strategy 130
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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

After Lew’s Premier Investments acquired the Just Group, and with it Peter Alexander, he shut down the US stores in 2009, saying it “reflects the board’s commitment to take the decisions that are necessary to maximise returns for shareholders”.

Expansion 243
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Parfums de Marly enters APAC for the first time and settles in Sydney home

Inside Retail

Following its 2020 marketing strategy rebrand, Parfums de Marly felt now was the right time to enter the Australian retail space with its French vision of excellence and luxury in opposition to standardisation, through in-store customer experience. For Australia, our strategy is pretty simple. billion in 2023 to US$69.25