2009 Balance Marketing Strategy 
Inside Retail
JANUARY 11, 2024
From the early challenges of breaking into a highly competitive market to the strategies that have helped Vestiaire Collective thrive amidst a global pandemic, Moizant shares insights for aspiring entrepreneurs and industry leaders alike. IR: What’s your approach to work-life balance?
Retail Bound
APRIL 13, 2024
As Robert Gilbreath, VP of Marketing at ShipStation, a web-based shipping solutions provider, puts it, “Compared to splashy marketing campaigns and new product features, shipping isn’t exactly the sexiest topic. This involves: Market Analysis: Understand your target audience, their preferences, and their buying behavior.
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Design Wanted
APRIL 1, 2021
Embracing the third dimension all along the design process became the key for SWNA to deliver meaningful objects, environments and strategies. Let’s take the example of Seoul-based SWNA, established as a design office by Sukwoo Lee in 2009. How many times as designers do we hear about ‘human-centered design’?
Parcel Pending
JUNE 3, 2021
As a matter of research, 72% of consumers said they only interact with personalized marketing efforts 6. As Cynthia Aadal, Vice President, Retail Strategy, Parcel Pending, describes: “Imagine if I went up to a parcel locker, put in my pin, and the screen said, ‘Hi Cynthia, hope you’re having a great day, enjoy your purchase ’”.
Design Week
MAY 6, 2021
Since Bitcoin’s establishment in 2009, the double-striped B logo has become synonymous with the world of cryptocurrency. “People are starting to call branding agencies” Koto strategy director Tom Moloney says that “more discerning choices” are being made as people grow more familiar with cryptocurrency.
Inside Retail
MAY 18, 2023
Upon graduating, I returned back to Kuala Lumpur in 2009 and found that e-commerce was still fairly new. But as I’ve hired more professionals along the way, I now focus on the creatives of the company – more specifically branding, product and marketing. IR: What’s your approach to work-life balance?
Design Wanted
JULY 2, 2021
Since 2009, I have worked in the fields of digital product design , user research, and project management. At 15 years old, I found myself helping my parents and other small local businesses with their company websites as well as doing digital marketing for them. Mario Maruffi: “I’m an Italian product designer.
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