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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.

Contrast 251
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How O2O is helping Uniqlo grow in the ultra-competitive Singaporean market

Inside Retail

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. An interesting collaboration.

Marketing 130
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ReleaseIt is a new online marketplace targeting the $8b rental market

Inside Retail

The concept of an online marketplace dedicated to the rental market is a world-first, according to Krideras. Given the size of the rental market — worth over $8 billion in Australia — he believes it’s a massive missed opportunity. “No-one “There’s no limit of categories that could be available on our site.”.

Marketing 130
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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Bale director and designer Matt Jensen says the brand takes on the challenge of evolving with the market while honouring the pillars of the business. Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? But I can’t remember it being too challenging.

Tailored 260
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Parfums de Marly enters APAC for the first time and settles in Sydney home

Inside Retail

Following its 2020 marketing strategy rebrand, Parfums de Marly felt now was the right time to enter the Australian retail space with its French vision of excellence and luxury in opposition to standardisation, through in-store customer experience. For Australia, our strategy is pretty simple. billion in 2023 to US$69.25

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HOKA® announces new London flagship store in Covent Garden

Retail Focus

The community-fuelled space has opened in London’s Covent Garden, home to world-class fashion, beauty, and lifestyle stores. Performance footwear and apparel brand, HOKA® launched in 2009 and has been disrupting the running industry ever since. The brand’s goal is to bring joyful performance to every kind of mover, everywhere.

Apparel 147
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“Deep product placement”: The implications of the Nike-Netflix partnership

Inside Retail

She told Inside Retail that the NTC app, which launched back in 2009, was based on making exercise accessible to all. This includes access to customer data, which may be used for upcoming product and communication strategies. How far will Nike – and its competitors – delve into the commercial, content space?