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FTC Updates Endorsement Guides: Highlights Online Reviews, Social Media Tags, and Clear Disclosures

Hunton Andrews Kurth

Two definitions included in the final Guides are of particular interest: Definition of endorsements : the Guides expand the definition of “Endorser” to expressly include virtual influencers, social media tags, and fake endorsements and reviews, and require disclosures to be difficult to miss and easily understandable by ordinary people.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. Owners of the hoodie will be able to scan the NFC tag with their smartphone and access the digital asset directly. We’re starting to see NFC tags emerge more in apparel. The tech connecting worlds.

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Apparel retailer Tiger Mist fined for misleading consumers over returns

Inside Retail

The brand said the garments should be sent in their original packaging, tags intact, unworn, unwashed and unstained. Tiger Mist sells clothing via social media, predominantly targeting younger consumers. Consumers have the same rights whether they make a purchase online or in-store.

Apparel 246
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Apparel retailer Tiger Mist fined for misleading consumers over returns

Inside Retail

The brand said the garments should be sent in their original packaging, tags intact, unworn, unwashed and unstained. Tiger Mist sells clothing via social media, predominantly targeting younger consumers. Consumers have the same rights whether they make a purchase online or in-store.

Apparel 246
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Social media marketing tips for the snowy season

Firefly Store Solutions

However, there is one handy tool that can help you out tremendously when it seems like fewer people are out shopping in the snow: Social media. Here are some quick and effective tips for social media marketing during the winter – and beyond. Post content regularly. Throw a themed contest.

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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

Often product teams ask for new product or promotion pages to be heavily tagged to report on success. These tags are then left racking up server calls long after attention has moved on to the next new thing. You want to measure only key interaction points.