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Inside Ikkari’s first physical store – and its plans for more

Inside Retail

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. So it’s our goal to give back to the customer and give her a space where she can do that.”

Planning 246
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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

For the past 15 years, the brand has operated with a significant presence in Hong Kong, and Angus plans “to further develop international markets as well as to consolidate domestically”. It fosters a sense of community and strengthens the brand presence in targeted markets”.

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Aligning Ambition: Bridging the Gap Between Design Vision and Commercial Fitout Strategy

Greater Group

A company must connect its design vision with its commercial fitout strategy to be able to communicate it effectively to its fitout provider, and ultimately, complete a fitout best equipped to achieve its business goals. Relate these common words to the company branding and the needs of the target market.

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Retail vs. Amazon for New Product Launches – Which route first?

Retail Bound

Retail Stores Retail stores offer a physical space for customers to shop in-person. The product cost that retailers negotiate, and stocking inventory can be expensive, and the competition for shelf space can be fierce. It may even be beneficial to combine both retail and Amazon strategies for maximum reach and success.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

Inside Retail : I understand Sheike is planning to expand to South Australia. Sandra Kennedy: We’re planning on opening the store in the middle of this year, and we’re very excited because it’s actually our first SA store in the portfolio, and it will also be our first strip store, so our first store outside of a centre.

Marketing 130
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Why Aussie beauty brand Cinch Skin changed its approach to retail partnerships

Inside Retail

The decision to exit Priceline was due to a difference between the strategies of the two businesses, Moore said, citing discounting as an example. Cinch was designed “for someone that doesn’t want to sacrifice good skin, but hasn’t had the time, effort, money and brain space to really dive into the beauty industry,” Moore said.

Marketing 130
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9 Tips for Exhibitors at Trade Shows

Retail Bound

Are you planning to exhibit at a trade show in 2024? Exhibitors should have a plan for their booth Anyone who’s ever been to a trade show knows that they can be overwhelming affairs, with hundreds or even thousands of exhibitors vying for attention.