article thumbnail

5 Marketing Strategies To Help You Find New Customers

RetailMinded

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

article thumbnail

Aligning Ambition: Bridging the Gap Between Design Vision and Commercial Fitout Strategy

Greater Group

A company must connect its design vision with its commercial fitout strategy to be able to communicate it effectively to its fitout provider, and ultimately, complete a fitout best equipped to achieve its business goals. Relate these common words to the company branding and the needs of the target market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

Expanding a fine jewellery brand into new markets involves a strategic, multifaceted approach that carefully considers the unique characteristics and needs of each target market,” Angus said. It fosters a sense of community and strengthens the brand presence in targeted markets”.

article thumbnail

Inside Ikkari’s first physical store – and its plans for more

Inside Retail

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. So it’s our goal to give back to the customer and give her a space where she can do that.”

Planning 246
article thumbnail

From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

The use of temporary retail spaces is certainly not a new concept, it has been around for centuries. And for brands already in physical locations, a pop-up provides the opportunity to explore the potential of new geographies with localised strategies, as well as testing new formats, new fixtures, new products and new merchandising.”

article thumbnail

Rebecca Vallance’s chic new Sydney flagship store is a sign of what’s to come

Inside Retail

Twelve months in the making, the store offers customers an elevated experience in a larger retail space. Diversifying the product offering Rebecca Vallance’s target market is the modern woman who wants to dress up to look chic and feminine.

Expansion 147
article thumbnail

How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Meet Furlong & Gale Compared to Kate Spade New York, which launched in 1993, Furlong & Gale is a relative newcomer in this space. Currently, the business strategy is social-first, which guides how the brand initially engages with customers.