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ACCC to conduct ‘internet sweeps’ targeting greenwashing

Inside Retail

“As consumers become increasingly interested in purchasing sustainable products, there are growing concerns that some businesses are falsely promoting their environmental or green credentials,” said Delia Rickard, deputy chair, at the ACCC. Influencers in the spotlight.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. The literature frequently explores how the preferences and purchasing patterns of luxury consumers evolve in response to digital technologies.

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How to Boost Business for Your Salon or Spa: 10 Key Tips

Retail Focus

Observing their buying patterns, favorite services, or the time they prefer to visit will enable you to cater to them. Cross Promote with Local Businesses Forming partnerships with local businesses can significantly boost your reach. Cross-promotion helps to engage a new base of customers without massive advertising costs.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence. Tailoring content that is not only promotional but also informative, entertaining, and relatable can significantly increase engagement and brand loyalty.

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Why Snapchat is investing in Gen Z resale fashion app, Galaxy

Inside Retail

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The Galaxy audience – Gen Z – is already familiar with both creating video content and buying online, having grown up with social media.

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Leveraging business opportunities in an opportunistic way. The impact of “Fashion Week” on retail and retail business opportunities.

Retail Focus

Furthermore, it could also be a good opportunity for fashion companies to get a glimpse into new trends, colors, patterns and fabrics. Promoting in-store events or sales: Retailers can also promote in-store events or sales during fashion week to take advantage of the increased consumer interest in fashion. Ghalia BOUSTANI.

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